Luminous has embarked on a journey from being the most trusted brand to the most loved brand in its category. That is why we have started to use emotional quotient in our current campaigns and will continue to do so in future as well. While TV will remain the most prominent medium to reach out to our audience in upcoming campaigns, we will be further investing to leverage digital domain, as well as increase our on-ground presence.”
The company on Monday launched two new range of fans called Copter and Warrior, priced at Rs 3, 040 and Rs 2, 890, respectively.