The history of LURPAK goes back more than 100 years. To be more accurate, the first registration was obtained in 1888, which most likely makes LURPAK Butter the oldest brand of butter in the world.
From the beginning, and up until this day, when LURPAK Butter was exported in wooden barrels primarily to the United Kingdom, it has been world renowned for its high and very consistent quality.
Since the end of the last century to the present, LURPAK has experienced an ever-increasing group of consumers. Today, LURPAK Butter can be found in more than 100 countries, making it the most widely distributed butter in the world
The Quality
The quality is guaranteed by weekly assessments, carried out by an independent laboratory in Denmark. At these assessments the quality of LURPAK Butter is evaluated. If the product does not meet the standards, it is not exported.
The Product
LURPAK is a lactic butter, which is somewhat different to the majority of the domestically produced sweetcream butters. The main points of differentiation when comparing LURPAK Butter to a sweetcream butter are:
Milder taste
Slightly acidulous
More pale in color
Less greasy appearance
Unlike many other brands, LURPAK is packed in alufoil, directly from the butter making machine. This ensure shipment of fresh product with the optimal quality.
A test on alufoil wrap, demonstrated that this type of packaging gives butter the best protection against light, which is one of the primary factors of concern in terms of affecting its quality.
LURPAK is available in two varieties, Slightly Salted and Unsalted. Both are packaged in 8 oz. retail packs.
Slightly salted - LURPAK Slightly Salted Butter is perfect on sandwiches, bagels, melted over potatoes or any dish where a mild slightly salted butter is the perfect addition.
Unsalted - LURPAK Unsalted Butter is the number one choice around the world among many professional chefs and home cooks alike. LURPAK Unsalted Butter complements cooking in a perfect way.
The Lurpak Ad showing how the cows in Denmark owned by Kurpak are treated was loved by one and all. It shows how the owners give thrill rides like some roller coaster to their cows to keep them happy and they dont sacrifice the quality of butter they make!
Surely Lurpak is one of the best brands in butter besides Amul with its good quality and taste.