The ad by our great kahn falls short of the expected shock and thrill value. Khan has over acted and shows a kind of sarcasm which will not go down with the masses. Soaps remain the domain of a female and the range of females who had done the ad is indeed good. I didnt like the ad, The worth of the product is not specially shown by the use of Khan as model.As a matter of fact our khan has only one standard look in his face and does not inspire. Any day when Ash says she uses Lux my girls friends will be happy to use the same soap and get her skin softness etc. ll these do not come across in this Ad. I feel this ad has been shown only to cash upon Khan’s appeal and saleability. Kahn should stick to male products and leave this kind of ads to ladies.Lux will not derive any additional sales due to this ad. Poor show.