I just love the MAC Matte lipstick formula and this color. MAC Matte lipsticks are indeed matte, but still creamy. They don’t dry out my lips more than they are any given day. They last through sipping and snacking, and looks quite good after a meal ( depending on the meal, off-course) . I re-apply them once or twice a day, just to keep my lips look perfect. As long as I just dab product on, re-application looks great as well. You need just a tiny layer to get food pigmentation. It stains the lips, but depending on what you eat the inside of the lips will get off during the day. Diva is definitely my staple color. I’m brunette, light-medium yellow done complexion ( NC20-25) . Diva just looks differently on anyone; on me is a dark true burgundy ( more red than brown undertones) . It’s dark, without looking too vampy. Personally, I could wear this any day. It has the specific MAC lipstick scent, and matte formula tends to make it linger a little more.