Swami Ramdev promoted Patanjali Ayurved on Monday announced the launch of instant atta noodles, a week after foods giant Nestle announced the relaunch of its Rs 2, 000-crore Maggi noodles.
Patanjali atta noodles, launched nationally, has been positioned on the tagline ’jhatpat banao, befikar khao’.
Patanjali officials said the product has been developed by a ’strong research team’, adding that the noodles are made with rice bran oil using dehydrated vegetables.