MAGGI
MAGGI WAS INTRODUCED IN SWITZERLAND. MAGGI IS AN INTERNATIONAL BRAND OF SEASONING, INSTANT, SOUP, NOODLES. LATER IN 1947 THE BRAND WAS ACQUIRED BY NESTLE. SO TODAY THIS NESTLE MAGGI SEEMS TO BE ONE OF THE INSTANT LOVED FOOD FOR EVERYONE. HISTORY OF COMPANY
THE COMPANY WHICH WAS ORIGINATED IN SWITZERLANDIN 1885, WHEN JULIUS MAGGI TOOK OVER HIS FATHERs MILL. AFTER THIS HE QUICKLY BECAME A PIONEER OF INDUSTRIAL FOOD PRODUCTION, AIMING TO IMPROVE THE NUTRITIONAL INTAKE OF IT.
JULIUS MAGGI FOUNDED THE MAGGI IN SINGEN IN GERMANY. CUBE
ANOTHER MAGGI PRODUCT IS THE MAGGI CUBE WHICH WAS INTRODUCED IN 1908. THIS MAGGI CUBE WAS MADE FOR SUBSTITUTING IT WITH MEAT. POPULARITY OF NOODLES
MAGGI NOODLES ARE VERY MUCH POPULAR IN INDIA AND MALAYSIA FROM SEVERAL YEARS. NESTLE HAS AN 39% OF MARKET SHARE OF MAGGI PRODUCT IN MALAYSIA. MAGGI IS LIKE A SYNONYMOUS FOR INSTANT NOODLES.
IN JUNE 2015, THE SHARING OF MAGGI PRODUCT IN INDIAN MARKETS WAS REDUCED DUE TO SOME PROBLEM IN PACKAGING OF MAGGI.
BUT AFTER SEVERAL TESTS OF MAGGI THE RESULT CAME THAT THE WATER WHICH WAS USED TO MAKE MAGGI WAS RICH WITH LEAD.
AFTER A MEANWHILE MAGGI COMPANY PRODUCED MAGGI AGAIN ON A LARGE SCALE AND AFTER THE SECOND TEST OF MAGGI IRT WAS PROVED THAT M, AGGI IS SAFE FOR THE HUMAN BEINGS . SO SUPPLY OF MAGGI IN INDIAN MARKETS WHERE AGAIN TO BE STARTED ON A LARGE SCALE. PROBLAMATIC SITUATIONS OF THE COMPANY
DUE TO THE ABOVE CRISIS OF MAGGI PRODUCT DURING 2015, MAGGI COMPANY HAD FACED SOME LOSSES DUE TO LEAD AMOUNT OF MATERIAL FOUND IN MAGGI .
SO MAGGI COMPANY SEND THEIR ALL PRODUCTS TO CEMENT FACTORY TO BURN ALL THE MAGGI PRODUCTS.
IT COST 20 CRORE FOR BURNING ALL THE MAGGI PRODUCT.
AND BEFORE THIS MAGGI HAS BROUNGHT ABOUT 320 CROREWORTH PRODUCTS FROM THE SHELVES FROM THE STORE BACK TO DESTROY IT.
DUE TO PRESENCE OF LEAD IN THE MAGGI 640 CRORE WORTH WAS FINE ON NESTLE.SO ALL THIS MADE THE NESTLE TO HAVE A LOSS IN THEIR INCOME. FLAVOUR SATISFACTION
THE LAST OF ALL BUT NOT THE LEAST FLAVOUR SATISFACTION OF THE CONSUMERS. SINCE 1885 MAGGI FLAVOUR SEEMS TO BE EVERYONES FAOURITE. TILL NOW AS A SNACK EVERYONES LIKE TO MPREFER MAGGI. FROM CHILDREN TO OLD PEOPLE EVERYONE LIKES MAGGI .
SO ATLAST I CAN TELL THAT MAGGI IS EVERYONES fAVOURITE OF ALL.
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