Mahindra KUV100, which has been launched in India at Rs. 4.42 lakh ( ex-showroom, Pune) , is a name ( that like its stable-mates the TUV300 and XUV500) will take quite a lot of getting used to. The KUV nomenclature comes from Cool Utility Vehicle ( yes cool with a k! ) and is in line with Mahindra’s obsession of forcing alphanumeric names down our throats, even when names like Scorpio and Bolero were attractive, iconic and unique! But that being said, soon we will be used to it anyway, so let me also quickly tell you that the plan from Mahindra is simple. All monocoque vehicles that share a platform with the current XUV500 in the future will carry the XUV prefix, those that share the ladder frame platform of the Scorpio will be badged TUV-something and the compact cars on the new S101 platform will be branded KUV.