Well this review is dedicated to all those who have been writing only about your product and never got a chance to interact directly face to face with the people who thought otherwise and bought a car you had rejected ... This review invites the users of INDIGO , INDIGO CS and LOGAN to share in and add on to the comparison between these three cars ..
Ok lets start with my opinion which is very neutral and unbiased being a non user of all these three cars .. This comparison is purely on the basis of my test drive experiences and dealership experiences at the TATA’s and the Mahindra’s
1.**DEALERSHIP PRESENCE:
*If you look at the presence of the showrooms in the city which shows the presence of the brand .Mahindra and TATA fair the same having upto 8 showrroms in a city like Mumbai.
- PRICE BAND:
If you look at the price bands. INDIGO CS has all its petrol versions and 2 diesel versions in a price range of 4- 5 lcas. Indigo and Logan do not even feature in that range ... After that more or less its a race between Indigo and Logan ranging from 5 -8 lacs to cover all its versions .
- *DISCOUNT SCHEMES :
*Logan - upto 50000 on 2009 models and upto 80000 on 2008 models
Indigo - upto 50000 on 2009 models and upto 30000 on 2008 models but mind you these figures vary drastically from dealer to dealer
Indigo CS - Upto 800 corporate discount provided you work for a corporate .. he he he
- *FINANACE OPTIONS:
* TATA Motors : Finance options are TATA FINANACE(15.75%) , AXIS BANK(13%), HDFC(13.80%) , RELANCE FINANCE(14.5%) , SBI (10%)
Mahindra : SBI (12%) , HDFC ( 13.5%)
- ATTRACTIVE PREPOSITION WHY ?
Logan : Fuel economy , space, comfort , superior engine from renault , european design , extensive features , mileage. Indigo : fuel economy , stylish biege interiors , trust worthy diesel engine. Indigo CS : Fuel economy , biege interiors , sedan car for very low price , sufficient engine , new exterior looks , value for money. As you can see my comparison is very surface level and purely based on observation...
What I would really like to see is the brand perception and brand experience with the existing users .. Why did one buy a Logan or a Indigo .. Which brand did they feel as a superior brand ..Why was logan rejected or Why was Indigo rejected...
Experience with the car on parameters like
Looks , Interior , Pick up / Acceleration , Riding comfort , Driving comfort , Leg room , Head room , Dash board feel, Gear shift feel , Steer ability, Braking, Instrument cluster/visibility, Fit and Finish, Air conditioning , Visibility
Answer to these question would actually bring out the gaps in the three cars ..And as you can see these questions can only be answered by the users of these three brands... I invite the users of the three brands and pull in their experiences and perception .. I would like this review to actually give out the truth to the customers who are looking for a car in this segment ..I am looking forward to the responses.. I would also like to hear suggestions abut how to make this blog better .