The newly launched SUV from Mahindra, The XUV500 has been a hot favourite with the Indians from the word go and standing testimony for the fact is the bookings the Mahindra XUV 500 has clocked in just 10 days after its launch. The number stands at 8, 000 at the moment.
Mahindra though is cloud 9 with this expected popularity of the XUV500 in India already, is also facing a new challenge to honour the bookings and delivering it right in time for the customers. We call the popularity of the Mahindra XUV500 expected because of the attractive price in which the SUV has been launched in India.
Now that the bookings for the Mahindra XUV 500 has crossed over 8, 000 bookings, Mahindra has notified the fans, and growing list of customers waiting to book the XUV500 through its fan page in Facebook. The message reads, “With over 8, 000 bookings in only a week or so, a heart-felt “Thank You” to all of you is in order. Rest assured, every effort is being made to confirm a delivery date to all customers. Any inconvenience caused is truly regretted but we have received an unanticipated, huge number of bookings especially for the Pearl White colour and AWD model in W8.”
Mahindra also stated that, “We are offering those customers the option of changing their booking to an alternate color or to the W8 2WD model which will help reduce their waiting period. We are also trying our level best to ramp up production at the earliest to ensure deliveries to customers. We will not be opening any more cities for now which will also help in meeting delivery dates. Many thanks for your patience and understanding.”
Mahindra certainly is in a position other car makers are dying to be in. Demand overriding the supply. The Mahindra plant in Chakan near Pune which produces the Mahindra XUV500 right now has a kept the production capacity of the vehicle at just 2000 units per month. Mahindra plans to ramp up and increase the production by 1, 000 units to 3, 000 units in the next couple of months to ensure that the XUV500 SUV is available to customers with reasonable waiting periods. The waiting period for the XUV 500 currently stands at 4 months.
Mahindra also has pushed back the launch of the XUV500 in the overseas market to cater to the demand in the Indian market. Mahindra is leaving no stone unturned to pacify the customers locally before taking the global route.
Now that Mahindra has had the first hand experience of the popularity the XUV500 has gained in India, it is best for them to bring out the automatic transmission variant as soon as possible to compete with the competition. Lets just hope that sense prevails in the Mahindra camp and the firm does not charge big premiums for early delivery of Mahindra XUV500s.