I have tried to learn to like scotch whisky, but without success. Only thing I like in alcohol is the aroma of dry wines. Thats it!!! As far as scotch is concerned, I dont see anything great in it, and I am none the worse for not learning to enjoy it.
However, ask the spouses or children of alcohol lovers and they will tell you what a curse it is, which all the breweries are trying to entice us into at our expense. I find Manisha Koiralas smile and eyes far more intoxicating.
By the way I have a 3 year Diploma in Hotel Management, and I am not speaking entirely with bias.