Cold drinks are bad for your health.(Is it?)
Coke and Pepsi have bone-destroying chemicals.(Oh God!)
Do you know how many calories they have?(Don’t tell me!)
Some cold drinks also have the dreaded BVO.(Really?)
Honestly, I am that sort of bloke who believes in anything that anyone tells me! I am so gullible that sometimes I believe in contrasting ideas. This typical characteristic of mine takes it’s toll on me especially during elections-time! I get the worst nightmares during this time. I feel that my vote is the one vote that will decide the fate of the elections. But then, I feel that Congress is good. I also feel that BJP is good!
Yeah....I always feel it’s quite possible that all those e-mails warning me about the bad effects of cold drinks may be true. I always make it a point not to drink any cold drink. And then, as I walk by a hotel, my eyes rest on that yellow coloured bliss - Mangola! My mind takes an imaginary somersault as I lick my dry lips. (Yes...I said imaginary! I have to satisfy myself with these virtual acrobatics, as my current physical circumference does not allow me to try out any antics!)
All those ugly e-mails warning me about the bad effects of cold drinks are easily forgotten as my feet automatically lead me to the beckoning hotel. Heart takes precedence over brain as I thirstily ask for a bottle of Mangola. My eyes take in the lovely sight of the hotel boy rubbing the bottle with his gamcha, and I ogle at the yellow beauty as the boy opens the top.(Naughty minds!)
I drink the super drink......Ahaaaaaaa.....bliss......heaven.....the power of mango!
I remember the great cricket journalist Neville Cardus’ words! He had said that the world can keep on judging who were the best cricketers of the world. But Victor Trumper is not to be counted in them. Keep him up above the rest....absolutely on top...and then the world can start judging in the remaining guys! The same concept applies in the world of soft drinks!
Mangola is way up there! Nothing can touch it....both in matters of taste and sales! I am perfectly happy watching the cola wars as long as I have my bottle of mangola in my hands. I do remember that when other cold drinks like Thumsup and Limca had increased their bottle size to 350 ml, Mangola remained in it’s original form of 250ml bottle. And it ruled supreme....
I do not know what the Ad-gurus feel about this, but for me, it was the victory of taste over hype!
In spite of so many drinks that came up in the Indian market, like Maaza, Frooti and the like, still no one could overtake the popularity of Mangola. The simple reason being that the common man trusted this drink. One more very important factor was that somehow, you could feel the slight tingle of preservatives in the taste of these other taste-alikes of the original! Mangola has successfully eliminated that preservative-taste from the final product. It is indeed a pure mango drink. One can confidently say - Arre yaar, jara pure mango la!
I always believed that the scoring point of this underdog was always the taste! The taste of pure mango.
In today’s world, I feel that this is the only affordable mango. What say?