One week ago I purchase a book wich name is , Marketing management by philip kotler. hence I am studing in management so most of the people tell me you must read in this book so I buy it and start reading and I see that it provide very deapth knowledge it is very hard to understand it but very informational its price is apporox 900 ruppes its is 15th edition of book so if you start marketing than read this book once times
thank you