Recently I have started my Master of Business Administration course from NDIM and opted marketing as my stream. In marketing we read and learn the strategy of marketing from Philip Kotler book Marketing Management.
I was not having any idea about marketing but after reading basics and advance of marketing from this I highly understood the essence of marketing to a great extent.
Its amazing book with real life examples using actual companies and situations.
It address today’s economic, environmental, and technological changes in marketing.
It mainly focuses on internal marketing, integrated marketing, relationship marketing, and performance marketing.
This book have marketing insights and marketing Memo Boxes which are really helpful.
The story about companies really helpful and readability is also great.