The Let’s Go campaign for Alto has done exceedingly well.The tag line is brilliantly executed and conveyed to the masses through the commercial.The ad shows a young and newly married couple who are in all probability in their first car. They just keep hopping from destination to destination as and when they please. This epitomises the Alto style of doing what you please, when you please.
The models in the commercial are also very fitting with the entire campaign. They are young and fresh, i.e not seen too much on TV yet fairly familiar and good looking. The ad has tried to show a very young and modern couple, and has succeeded hands down.
The most pleasing part about all Maruti commercials is the absolute lack of use of celebrities, unlike Hyundai for example. The Maruti ads, like the ’petrol khatam nahi hota’, focus more on the concept and the execution.Maruti has shown that it does not take celebrities to make a good ad, but pure simple creativity and focus on the concept.