It is light pink colour a bit of shimmer. It is not transparent but doesn’t transfer too much colour either. Kind of translucent. Perfect to use as a gloss, but it is non-sticky. Very moisturizing. Smells amazing too.I already had the mixed berry one.and I really liked it! Now I bought the raspberry one.and these lip balms are moisturizing.it doesn’t feel heavy on your lips.and also gives a nice tint to your lips.