Maybelline Baby Lips is not a lip balm I like to use on my lips. As different as my opinion may sound, but I dont like it. Although its very popular among all the people around me, I feel it has a very unpleasant artificial flavor. It is definitely moisturizing, but that for me is not enough. I prefer my lip balms not to have a peculiar taste. Therefore, I dont find myself reaching out for baby lips. But, if that point stands irrelevant for you, then Id say baby lips is a good lip balm.