The look is adorable. the colourful packaging and cure font brings smile on the lips. it has lovely mild and fruity smell. it is very moisturizing and repairs chapped lips. it does not feel heavy on the lips. it is not thick or waxy. it has SPF 20. it has no disgusting taste. it has great price. I only wish that these were more pigmented than they already are. overall, I adore this lip balm. these cute little things are must haves in every girls makeup kit. high heels and kissable lips-what more does a girl need?