Especially in the winters . Our lips become dry . N this product is soo good that after eating burger also it looks tge same . N trust me guyz it soothes our lips n moisturize them also really good product . I tell all my friends to purchase it . N I want you all should buy it . Its really got exotic features . our lips look shiner n brighter if we are using dark shade lipgloss . soo ya really swweeetest lips balm