I just love this lip balm, it keeps my lips so soft all day long.According to a survey, 88% experienced more smooth lips, 83% experienced better looking lips, 82% experienced less dry lips and 70% experienced more supple lips.It is a moisturizing balm and moisturizes lips for almost about 8 hours.In my personal opinion it has made my lips so soft and smooth.It is very easy to apply.I wear it alone or sometimes even under my lipstick or lip gloss. All the other products of Maybelline hav proved to be very effective and so is its baby lips lip balm.