It is the worlds best lipbalm used by 99% women . It is easy to use and suitable to all types of lips and even very sensitive .it is one of my most fav lip balms and never lasts .the usage of this product may stick into this product and automatically which may switch off to all the other products .it is enriched with lot of vitamins and vitaminE makes ur lips glow naturally which contains a bit more in babylips it doesnt require lot of tym to apply and it stay in our lips for more tym and make lips to be pinkish and people may addict to it if they use it continously .it is simply out standing