I personally used this product which I bought home one month back ad described in the so called add I thought that it would last long but all my expectations were poured in water aftr using the product because it doesnt last long and all the kajal is smudged after getting in contact of water I was really got punished for buying this maybelline kohl thought its way of applying provides very much ease it gets lighter according to time and at the end of 5 hours it gets disappeared totally or smudged I really faced a hitch by using this product so dont get to use these products by watching the colourful and magnificiant adds like me