McDonald’s. The essence of Capitalism. You can get them everywhere from San Francisco to Skipton. However, what mighty McDonald’s are losing are customers. I will explore why this is.
- Viscious rumours.
There must be a rumour about every McDonalds in the world about the things that have happened behind the counter next to the McNugget fryer. The lack of transparency in McDonalds kitchens is why this has happened. At the Keighley McDonalds, one cannot see behind the counter and not surprisingly, a story about a disgruntled customer, a spotty little oik serving and mayonnaise started going around (nobody knows whether this is true, but because of the notoriety Keighley has, it is assumed so.)
- Food.
It has been about five years since I last actually recorded a taste for a McDonalds meal. Why? The food is BLAND! You could taste more chewing on a stick. This has been put down to the lack of salt in the food, part of the McDonald’s ’healthy’ eating policy.
The food is also cold. So when it gets out to you it feels like you are chewing on a cold bit of rubber instead of a McFry.
- Staff.
This is one reason why I don’t go to McDonalds if I can necessarily avoid it. The staff, and the thought of the vast majority of them touching my food makes me shudder.
- Uncle Buck.
Or as he is better known the Yankee Dollar. McDonalds is a huge company and I take this into account in my decision when I don’t go to McDonald’s. The organisation is so huge, that if your food is sub-standard (and lets be frank, it pretty much always is) you are going to be a mighty small fish in a mighty big ocean if you are complaining.
McDonald’s are scarily becoming one of the biggest companies in the world and by doing this, are putting smaller food companies out of business. Companies serving better food, with better service and with better value for money. And why, all for the lure of the golden arches.