CPC rates are solid across all the key GEOs I usually target, so no complaints there. One thing I really value is the moderation process - it`s very accommodating.
Communication with the moderation team via my account manager is smoth, which means I can get high-CTR creatives and pre-landers with strong engagement approved without any problems.
I also started a campaign on the CPA Tune model recently, and the early results are encouraging. It`ll still need some fine-tuning, but even within the first week it`s already meeting the CPA goals I set.
The built-in GenAl tols are another srtong point - they make it quick and simple to tailor creatives for different campaigns.