Michael Schumacher, the name definitely rings a bell in our minds.Yes that legendary Formula 1 champion who we know even though we may not be avid followers of the sport itself.Taking no credit away from Schumi but there have been better drivers like racing sensation Senna, Prost, or of late Alonso, Raikonnen but what is that that makes Schumi so special.The most important factor is that Schumi emerged champion repeatedly in an era when Television and Telecasting was booming and whenever we wanted Livewire action we watch this sport and finally on the podium it is this German at the centre with champagne splashing around.Another factor is ferrari, the name Ferrari is a brand that now sells all over the world and Schumi and Ferrari hand in hand built whatever both are now something like Shahrukh Khan and Karan Johar the best actor-director pair Hindi cinema has ever seen.The sucess of Schumi is inseparable from Ferrari and the success of Ferrari is inseparable from Schumi.Ferrari and Schumacher are brands that now sell allover the world and that too contributes to what Schumi is today.You might say what about Ralf the equally talented twin of Mike.Success is 99% Perspiration and 1% inspiration.Agaion taking away no credit from Ralf too the inspiration must have been from the right quarter and the killer instinct is very important.This is what makes Schumi a complete package and this is what makes him the undisputed champion of F1 as ’Form is temporary and class is permanent’.