Micromax was incorporated as Micromax Informatics Ltd. on 29 March 2000.[4] It started selling mobile telephones in 2008, [5] focusing on low pricing to compete with international brands.[6] Micromax’s co-founder Rahul Sharma once saw a public call office being powered by a truck battery because of frequent power cuts in its locale. It prompted him to launch a feature telephone with an extended battery life.[7] Micromax launched X1i, its first telephone with a month-long battery back-up.[8] In 2014, Micromax’s sales exceeded those of Samsung to become the mobile telephone manufacturer shipping the most telephones in one quarter in India