Micromax 40T2810FHD 101 cm(40) LED TV(Full HD) is one of the best picture quality Tv. Micromax is a very nice company which produce Smart Phones and now Tv. I am fully satisfy with the picture quality, its truly Amazing. And the sound quality of this tv is also very good. there are also a list of tv which demands the best picture quality on the other hand they estimate more than 50000 rupees for single product. Its very painful for middle class family. therefore Micromax 40T2810FHD 101 cm(40) LED TV(Full HD) is perfect tv for both rich and middle class family. lastly the customer service support of this product is nice but not best. I generally belong to a village area it is just 8 km away from town area yet I got no importance when I had problem with this product. but yes in town or city level customer service support is good.