The device is available in Bold black and Classy white via Snapdeal for a price of Rs 7, 999. The tablet also comes with OTG cable, headphones and 7 Kindle e-books worth Rs 1, 500 for free. In terms of specifications, the device features a 7-inch HD IPS display with 1280 x 720 pixel resolution. It is powered by a 1.3GHz quad-core MediaTek processor paired with 2GB RAM. Running Android 5.1 Lollipop out-of-the-box, the device comes with an internal storage of 16GB which can be further expanded up to 32GB via microSD card. It comes equipped with a 5MP rear camera with autofocus and LED flash along with a 2MP front facing camera. In terms of connectivity, the device includes 4G LTE, Wi-Fi, Bluetooth and microUSB. A 3000mAh battery completes the package and is rated to deliver up to 250 hours of standby time and up to 3 hours of playtime. With the evolution of tablet form factor for immersive experience that offer crisper audio-video experience, the average session time of a consumer on tablet has also increased and is approximately 5X to that of phablets and this has propelled growth of the category.