Being the first Lumia with Microsoft branding, Lumia 535 definitely sets up the benchmark for the future lumia devices.
Talking about the design and build of the device, the device is pretty slim and comes with a colourful plastic backpanel which is replaceable. The 5 inch IPS LCD display brings out the biggest positive of the device. Powered by 1 GB RAM and a quad core snapdragon processor, multi-tasking is efficiently done on this device with optimum performance. The primary camera being of 5 MP can shoot good pictures. Same with the front camera to shoot selfies. The Cortana Personal voice assistant feature is one of the reasons to be happy about. The Sound reception of the device is much more better than many of the other devices. The headphone jack works awesome and hits up the expectation mark. The User Interface is found to be a user-friendly experience. It eases the users job to search for inbuilt services.
The major concern is that the battery capacity is only 1950mAH, so the battery life is not as good as the other android/windows devices out there.
The second con is that this device being running on windows phone, there arent many apps in the microsoft store. So many apps of android like MX Player, ShareIt are not present in the windows app store.
To the people well-known of the OS, this phone is stand-out device.
But the ones handling android, this device is a let down.