Its an amazing smart watch with great looks and good utility. Its a watch which you can ware every day and still looks great, thanks to its option to change the skins. you can use apps such as Endomondo which will monitor your heart rate when you go for a morning walk.
Battery life is good, for me its lasts for a day as I am moderate user. You can also purchase paid app such wasWatch Maker which give you options to design and download unlimited number of watch faces. Price is on high side, but if you are looking for a smart watch experience this is the best one available in the market.