I will keep it short and address the most important concerns that users have.
Is it a Flagship?
The short answer is no, it isnt. It is a mid range phone, between the budget moto G and the flagship Moto X Style.
So why should I buy it?
Because It has everything you NEED.
The build quality is perfect. The screen does not reach the edges like in Moto X 2. Hence it is more likely to survive drops. Still, Id recommend investing in a strong thin cover.
The chrome metal finish for the rims and the rubberised back panels are a joy to hold and look at. And even though it is a 5.5 inch screen, owing to characteristic motorola curve body you wont have a problem with single handed usage.
The BATTERY is its USP. It is a massive battery and lasts me 24 hours of moderate usage with a screen time of 6 hours. SIX HOURS. imagine that. With wifi on at all times and data for about 30 minutes.(My moto G 1st gen gives me 3 hours tops.)
The screen is beautiful. 5.5 inch of vibrant colours at a pixel density of 400 something, Love it. You will too! Its the second best thing about the phone!
The processor. Yes 615 octacore is not the best among the lot. Its actually not even close to the best. But its here for the BATTERY and not for the performance. But I am a bit of a lag-freak and still very satisfied. It will be more than adequate for your daily life. You can listen to music, write an answer on quora, research on chrome about the answer, get distracted and open facebook while still listening to the music, get a text on whatsapp, reply to that, remember about quora and go back to it without any Lag. Lag free.
The 2 GB ram is enough, trust me. Unless youre a gamer/power user. It does not stutter.
Aiding the performance is the almost-stock android. Well, stock really, cause you dont even notice the moto apps. Buttery smooth, man!:)
I havent noticed any heating issues. Then again, I havent played Graphic intensive games and I dont plan to. So I shall not comment on that.
The camera is great. Not fantastic but great. Satisfying photos in good light. In poor light, ah well, they had to cut SOME corners.
Front speakers. Amazing improvement. The movie/music/youtube experience is so much better. loud booming sound. Please note: NOT dual speakers. Still adequate sound. You can hear your phone in a bus. Unless the bus has really noisy engines.:P
So are there any cons, fanboy?
Yep. Dont buy it if youre a gamer. It will heat up and lag when the CPU is throttling.
If you want to take photos in a low light environment, look elsewhere.
Stupid data toggle switch now takes 5-6 touches to reach smh.*But its there, unlike a weird reviewer before me who said its not there. How can it not BE there?!
This phone is for the regular folk like us who spend an unhealthy amount of time on social media and IM apps, like to take occasional photos/videos, watch movies, listen to your music on headphones/loudspeakers. If thats who you are, dont have any second thoughts, bruh!