You are looking on the right phone. Just buy it!
I have been using iPhone since 2009 till mid 2014. Bought HTC One M8 and used it for 4 months till I dropped it in water and it died. Being impatient and rebellious I dared to buy the Samsung Galaxy S5 but then silently sold it for 10K less in just 4 days.
S5 had huge specs, the best in town but it was not "usable". Meaning I missed 7 out of 10 calls when the phone is place on a sofa or cushion or bed due to its surprisingly low volume and this happened even if the place is quiet. Secondly the heat of the phone hurts if you use it continuously for just even 15 mins, not just the battery but the screen becomes horribly hot. Then the every irritating and gimmicky TouchWiz. I dont know what is worst on earth than this. Hence I was desperately searching for a "usable" phone with high-end specs. Moto X is what I was exactly looking for.
Design: It has this metal frame which just feels premium but also helps your phone remain cool. The rubber back provides great grip and the Moto logo dimple is pretty helpful for increased grip while your on a call. The bulged metal speaker grills feel quite good too.
Software: The OS is pure Android with non-intrusive modifications. This phone shall be one of first non-nexus phones to receive the much awaited Android L update. The phone has cute little animations that pop-up on the home screen itself that will pleasantly surprise you. I love the bed-bug.
The specs are are fantastic and have been tweaked to use the power only when its required.
The Moto Xs Moto Display is absolutely useful. You wont believe how helpful it is until you have used it. And on an average it use less battery than when you repeatedly wake up the phone to check notifications.
Audio: The frontal speaker is very loud and clear. It has a rich output but not as good as HTC One M8 tough. But having used to M8s sound I personally didnt find it to be that bad. Its more than average. The phone comes with very ergonomic earphone with reasonably deep bass but it feels cheap and lacks a remote to control music playback like "next", "forward", "back" etc. The Phones earpiece is just a bit low in volume. That would mean you "might" struggle hearing in a loud place, but then it has a benefit that the other partys voice is not heard even in a quite room with people in it e.g. conference rooms etc.
Camera: The camera is not as good as iPhone 5Ss or Galaxy S5s but it can be best used in broad sunlight or in bright artificial lights because thats when you would have the least noise.
The ring flash is just a design and it doesnt have any major impact on the overall picture quality when compared to normal led flash cameras on similar phones. The front camera is slow and not good for taking selfies but I dont use it for that. The good part of it is that it can offer better video chat quality on Skype or Hangouts when on low bandwidth networks like 3G due its low resolution which will consume less data.
Storage: Before buying the phone, I was wishing hard that the phone to be have a MicroSD slot. But when I actually used it I found it has about 10.66 GB of user space on the device. I have installed all possible messaging and social networking apps, few 2D games, productivity apps~ 1GB, with about 100 songs~ 500MB, migrated about 40 photos~ 50MB and still Im left with about 8GB of space remaining. Thats should work for an average user.
Battery: Lasts for a day(10AM to 8PM) with WiFi, 3G, Location turned-on still left with 20%. With an average of checking Facebook, Twitter, WhatsApp updates in about 30 mins frequency.
Android v4.4.4 OS
2.5 GHz Processor
13.21 cm Touchscreen
13 MP Primary Camera
WARRANTY
1 year manufacturer warranty for Phone and for in the box accessories