It really has unique taste . that makes it really different from other soft drinks . I love this drink . moreover it has really coolest bottle shape and color . the color combination chhose for its cover apperance is also literally the coolest ever . I am really in love with this drink .! its is also affrodable .also available all around the world . it actually promotes gaming, sports etc .and last but not the least. the all time famous dialogue from the advertisement . that every Indian uses for sure dar ke aage jeet hai .the logo itself defines the courage to take the step .