This is place, which I would check out for reviews on products before buying them.
This is the place where I find real Candid reviews, from the horse’s mouth on products that they have used or have perceptions about. Very clearly this helps me in my decision on products.
I would like MouthShut to add a feature of Chatting with like minded people on some brands or services for online exchange of ideas.
Otherwise the idea of giving points for every review read, keeps the interest in the site alive, at a very low cost.
Contests on some new brands can be added (You could charge a fee for the brand, say A week for the brand) and get reviews specifically on them, and award the best writer.