MouthShut.com was founded in 2000 by Faisal Farooqui as a platform for people to talk about their experience with products and brands.
A Nielsen global survey revealed that 87 percent of Internet accessing Indians trust recommendations from others over any other kind of advertising, making word-of-mouth, the most powerful tool in the industry.
MouthShut is part of Google’s snippet program. This Rich Data Format revolution, allows Google to display product ratings from MouthShut.com directly in Google Search result.
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