Movie ok have started recently on Indian television and have got good grip over the attention of the viewers due to good selection of movies. But from last few days, viewers of this channel have decreased tremendously.
The reason behind this is that the advertisement are very long that people gets bored easily and changes the channel. The second reason I found is that, movies play again and again. Hence, nowadays people like me would not prefer to watch movies ok always. Viewers always wants something new and interesting to watch and not the same movie again and again.