Remember the sizzling ad of MR Coffee with Malaika and Arbaaz Khan? Ooh La la!! what a video it was. MR Coffee at one time was a brand that sold like hot cakes and it wasn’t just due to the ad. What they offered was quality at a reasonable price. It was a good deal to purchase the 1/2 kg pack of MR Coffee. What I am talking about is a good 7 - 8 years back.
Sad but true, but the fact of the matter is that inspite of the breathtaking commercial and the neat blend of quality & price, MR Coffee today has lost out terrible on market share. Amongst branded coffees Nescafe seems to be the leader followed by BRU and then the others.
I had visited the owner of MR Coffee a few months ago. I was happy to know that they have plans of relaunching the coffee with improved packaging and promotions. Don’t really know what happened to their plans cause what was supposed to happen in March 2004 hasn’t happened yet. And now when media sales people like me are trying our best to get in touch with him, he seems to be absconding.
Well, all I can think of doing right now is wishing him and the entire team at MR Coffee all the best for their much awaited mega relaunch. If they do eventually come back to the scene, whether with a bang or not, one thing they can be rest assured about is that they’ll have at least one loyal customer and thats ME!!!