Yes it is a Muddled Mirror, **a poor copy of Mid-Day at the
best and a cut-paste of TOI without spelling & grammar check. The
publishers of this tabloid advertise it as "a cut above the rest",
which actually a cut for the worst. Whatever they may say but the **origin of
Mumbai Mirror was more of a marketing gimmick rather than anything else**,
definitely not for the news.
When Hindustan Times decided to invade the TOI
bastion - Mumbai and another Newspaper DNA was about to be launched, then TOI
guys came with this hazy mirror. **Their ideas was a very old marketing strategy
- "if you can not convince them then confuse them"**. The launch of
Mumbai Mirror was meant to confuse the readers & confuse the market, it is
called creating confusion in the market so that target segment is confused with
the new names and as a resultant they stick with their old product that is TOI.
And it still comes free with TOI; they can not dare to sell it separately. I don’t
have much idea that whether they have succeeded in stopping the new entrants
from snatching any significant market share from TOI.
Coming on the product offering** - Mumbai Mirror is a back to back copy of the
same news published in Times Of India with just a few pages shuffled here and
there and more advertisement / classified pages added to give it a thick look.
You come on the contents and you will witness that spelling errors &
grammatically funny sentences are the regular feature of this tabloid. Can’t
they just use a spell checker? Or they just don’t want to waste any time
(definitely not any money) on it.
Y*ou talk about editorial and this tabloid
does not have any such word in their vocabulary**. Never expect any quality or
original reporting from this tabloid, even entertainment news are copy from
elsewhere & from TOI Mumbai Times supplement. I am sure the publishers know
it very well that no one would buy this product on its own, and readers only
look at the paper because it comes along with TOI, good we can get a few extra
bucks while selling our monthly accumulation to "raddiwala".