According to me flipkart(Largest E-commerce site in India) done a good job aquring myntra.com as its apparel segment is not working good aquring myntra.com is the right move at that point of time but accoding to me myntra being app is not at all a good move the reasons being the way flipkart started thinking differently about organic traffic its perception on organing traffic is tottally wrong because many people would have good experence on desktop rather then mobile app.
App is always convenient compared to website but people in india are skeptical about apparels segment in all the ecommerce site because they have many things involved with tangibility is a great priority. I think it will be a flop show.