Myntra.com was an absolutely fine fashion retail e-commerce wesite, probably the best in the category, before it was acquired by the online giant Flipkart. That was the end game. First of all, I really dislike their idea to completely shift on mobile app. I do not know about others, but do my online shopping more from the laptop than from my mobile. Secondly, they charge separate tax for their products, and charges for shipping. Sometimes, it so happens that because of the separate shipping charges added on the total, the cost of product gets costlier than the same item available in flipkart. I cant understand why they are doing this. I think jabong is getting must better and there are some new entrants like fashionandyou which are doing great as well.