Nescafe, a Nestle product, has kept its brand name and image very high. It is the most favoured coffee of millions of coffee drinkers who want a fresh and strong flavour from their coffee whether they take it in the morning when they leave their beds, after breakfast, after lunch, in the afternoon or the last drink before going to bed.
In India, it was thought to be the drink of the southerners, but not any more. Its franchise Kiosks at the Railway Stations and Airports, always visited by people prove that it has scored points over its rival the Bru, which I personally do not like. My experience has been that the Nescafe one buys abroad is far better in quality. While I like it with milk and sugar, my wife likes it black, and both of us enjoy the drink. Nescafe when taken cold, with ice, is equally refreshing. What a superb drink!