This has got to be the cest tasting coffee in the world!! it is a little pricey but it is definatly worth the money because it has that unique and beautiful aroma and taste which is great. I love drinking coffee more than tea, coffee is more stronger and the flavour is more sharper. this brand of coffee is extensively advertised and is very popular because of this. sometimes the adverts are a bit confusing but othe times they are good. you have to try the coffe before you can decide whether or not you like it, I love it.