One of the ads hogging the limelight in the commercial breaks of useless prime time television shows like Ballika Vadhu is Nimbooz.
A new lemon flavored drink with “Asli Nimboo” (Real Lemon) from Pepsico. The ad boasts about the drink made of real lemons. “Pretty cool”, I said. “Should be a nice and refreshing drink made of real lemons and something different than the usual colas and tangy orangy carbonated overdose to beat the excruciating summer heat”.
So, I stopped down at a local kirana store and picked up a bottle of the “Asli Nimboo” drink. One sip and I was reminded of all the previously tasted 5% lemon drinks sold in fancy plastic or tetra-pak containers. And no wonder to my surprise I saw that the drink contained only 0.8% of concentrated lemon juice. “Asli Nimboo”!! Rats arse.
You don’t make a “Asli Nimboo” drink with 0.8% lemon juice. Even my chai wala puts more lemon juice in my cup of tea for the added flavor! To tell the truth, its another scam by Pepsico and the advertisers to fool us (especially children and their parents) into letting us believe that this piece of junk is made of real lemons. We need to file a PIL against bogus advertisements like these which try to sensationalize their products by telling lies. As for Nimbooz, I would prefer the real booze. At least it contains the exact ingredients that I paid my money for.