The noise urge is the copy of apple watch. but its not the watch I was looking for. its a watch phone in which u can insert sim n use it as a normal phone. I don’t want another phone, I was looking for a watch which has features like call reminder, notification reminder, sms reminder etc. you can connect it with android phone to use bluetooth call feature. it can be used more like a normal watch. if you just want it for style than you can go for it cause it exactly looks like apple watch. rest its not of use