nykaa is working closely with MouthShut.com to enhance customer satisfaction.
I love(eeee) the website interface.
Also their app is very user friendly. Website and app accounts, both sync.
Good quality products, great discounts, beautiful gifts, neat packaging, on time delivery is what makes it the best. Fond of the people at help desk too.
Wellness and herbal section is what I attracted when I first started using Nykaa. Have been shopping for two years, I think, never disappointed.
I shouldnt forget to mention their own line of nailpaints. Madly in love with those.