So far, of all the websites/apps I've used for buying daily needs as well as cosmetics, Nykaa has been the best one. Not only do they have year round sales, you dont have to doubt the authenticity of each product as there is middleman between the company that makes the product and nykaa. 100% genuine products 100% of the time.
Free delivery for orders over Rs 500
Redeemable points with every purchase
Trackable shipping
Safe packaging
Refund/ replacement on damaged goods
Free gift with first purchase during the month of your birthday
These are a few incentives they provide as a pary of their loyalty program.
Customer service is fast and efficient. All you need is mail them with your concern and they'll fix it in 3-4 days. There's also a chat box option availble on the app for quick resolve of frequent issues, if you dont want to send that one email.
Shipping usually takes between 3 days and a week depending on holidays, sale on website etc, but never more then 10 days during festival seasons.
Product range is vast. They carry affordable brands like wet n wild, rimmel, essence; mid ranged ones like lakme, loreal; and expensive luxury brands like estee lauder, mac, huda beauty which are difficult to find elsewhere in our country without questionable quality. They also introduce new products quite frequently.
Apart from makeup and skincare products, they carry daily essentials like hair care products, bath essentials, accessories, jewellery, perfumes, lingerie, etc.
Nykaa beauty book is a blog that helps beginners choose and learn about various products and technics that help them.