Onida is the not new brand, this is the very popular trustworthy world famous brand electronics brand.This led Onida to is very good.Tv is so slim and looking so attractive.Back is not so attractive.Video quality is also good HD or high definition led tv.Sound quality is also not bad.Sound reception is perfect and clear.This is the 50 inch Led Onida to.There is not any demerits.Really high definition big led screen.Video and sound quality is ok.Onida service and support system is always honest and genuine.