Online purchase has become a general trend. Even though it has not reached the society, it has made a great impact on the urban society.
But while making online purchase we have to be cautious. There are times when you may be supplied with used product or product of inferior quality.
Online shopping is increasing by mouth publicity. People who are unaware or reserved in making online purchase are motivated to make purchase by their relatives & friends.
The attraction is because of the very economical costs and the attractive offers given by the respective online shopping company.
Also the attraction has increased because of the easy return policy, wherein a product can be returned if not found suitable or of inferior quality.
The young generation has resorted to online purchasing, which saves their time, money an energy.
A step further, even the grocery items are now available for online purchase.
Online shopping from reputed companies would provide quallty products.
With easy comparisons, competetive market, affordable prices, ease of handling the online shopping experience would continue growing.
Yes it would have negative impact on the retailers but the customer is in a win win situation.