I recently purchase a Sandisk 4GBMicro SDHC card from Fishthedeal.com.
The site is very customer friendly, you dont have to navigate much to figure out things. I wasnt pretty happy with the payment options. They lack the net banking options of some of the major banks. But the deals which they offer were good enough to use my ICICI bank debit card.
The payment was done smoothly without any issues. Its a 3 step process which removes intution from the payment.
After the payment I received a thank you mail from them. The concept is interesting in the way, that unlike other sites this site has a tinge of humour in their messaging. The shipping email I got a day later was very humorous.
The best part of it was that they promise 5-7 days delivery but I received the item in a nicely packed bubble envelope by the next morning.
Check out their Whats FishTheDeal link. They have really played the humor well.
They promised to get the net banking options by early November. Lets see how they improve the customer experience.