I brought this product two months back I first thought it would just last for one hour but after applying I am wondered by the result I lasted for more than 3hrs I was wondering how it could happen after all it was just like other lipbalms available in the market. the price spent for it is definately readonable and I would definately love to buy it again and again because it makes lips soft and tender.a lipbalm like this must definately get its compliments for its ease of applying and long lasting nature of it.i would definately like to recommend my friends about this lipbalm and would use it thoroughly actually it became a part of my wallet