Iam using this awesome product since a year. And honest speaking friends this product is one of my favorite purchases thats because its long lasting effect. It stays 12 hours at least. And its color is so deep and bold. And it is really smooth and handy to use. And most of all it does not itch. Previously Im using so many eyeliner and kajol but most of them are not long lasting and does itch. Oriflame is a popular brand and its products are pretty good. so I decide to give a try to this product and Im totally glad that Ive chosen a better product for myself. Ive recommend this product to my sister and friends also. So friends if you search a good eye liner this particular product is for you.